Privacy Policy

1. About Us

WealthRise Advisory Pvt. Ltd. is a company incorporated under the Companies Act, 2013 with CIN U70200MR2026PTC476524, having its registered office in Mumbai, Maharashtra, India. We are a wealth advisory firm providing financial planning, investment advisory, portfolio management, tax planning, and related financial services to individuals, HNIs, UHNIs, and NRI clients.

2. Information We Collect

We collect the following categories of personal and financial information to provide our services:

• Identity Information: Full name, date of birth, PAN, Aadhaar (where applicable), passport number (for NRI clients)
• Contact Information: Residential address, email address, phone number, WhatsApp number
• Financial Information: Income details, asset statements, investment portfolios, bank account details, tax returns, insurance policies
• KYC Documents: Government-issued ID proofs, address proofs, photographs, and other SEBI/PMLA mandated documents
• Usage Data: IP addresses, browser type, pages visited on our website, and interaction logs
• Communication Records: Records of emails, calls, meetings, and advisory communications for regulatory compliance

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing personalised investment advice, financial planning, and wealth management services
• Conducting KYC verification and client onboarding as mandated by SEBI and PMLA regulations
• Assessing your risk profile, financial goals, and suitability for investment recommendations
• Communicating investment insights, portfolio reviews, and market updates
• Compliance with applicable laws, regulations, and regulatory reporting obligations
• Resolving disputes and addressing client grievances
• Improving our services, website, and client experience
• Sending transactional and service-related communications

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual necessity: Processing required to deliver our advisory services under our advisory agreement
• Legal obligation: Compliance with SEBI Investment Adviser Regulations 2013, PMLA 2002, Income Tax Act, and other applicable laws
• Legitimate interests: Improving our services, preventing fraud, and maintaining security
• Consent: Where you have provided explicit consent for specific uses of your data

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

• Regulatory authorities: SEBI, Income Tax Department, PMLA enforcement authorities, and other regulators as required by law
• Service partners: KYC registration agencies, custodians, depositories, fund houses, and technology providers — solely to facilitate your investments
• Professional advisors: Lawyers, auditors, and compliance consultants under strict confidentiality obligations
• With your consent: Any other disclosure requires your explicit written consent

6. NRI-Specific Data Handling

For Non-Resident Indian (NRI) clients, we may be required to collect and process additional information including country of residence, tax identification numbers of the country of residence, FEMA declarations, and repatriation documentation. Such information may be shared with authorised dealers, banks, and regulatory authorities in compliance with FEMA and applicable DTAA requirements.

7. Data Security

We implement robust technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include encrypted data storage and transmission, access controls and authentication, regular security assessments, and employee confidentiality obligations.

However, no data transmission over the internet is entirely secure. While we strive to protect your information, we cannot guarantee absolute security of data transmitted to us electronically.

8. Data Retention

We retain your personal and financial data for a minimum of five (5) years from the date of last advisory engagement, as mandated by SEBI Investment Adviser Regulations. For PMLA compliance, records are retained for ten (10) years. Post the applicable retention period, data is securely deleted or anonymised.

9. Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your data where no legal obligation requires retention
• Right to Withdrawal of Consent: Withdraw consent for non-mandatory data processing at any time
• Right to Grievance Redressal: Lodge a complaint with our Grievance Officer or SEBI's SCORES platform

10. Cookies and Website Usage

Our website may use cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and personalise content. You may disable cookies through your browser settings; however, certain features of the website may not function optimally without them.

11. Third-Party Links

Our website may contain links to third-party websites, platforms, or financial tools. We are not responsible for the privacy practices of such third parties. We recommend reviewing the privacy policies of any third-party site you visit.

12. Children's Privacy

Our services are not directed at persons under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take immediate steps to delete it.

13. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable law. The updated policy will be posted on our website with a revised effective date. Continued use of our services after such changes constitutes your acceptance of the updated policy.

14. Grievance Officer

In accordance with the Information Technology Act 2000 and applicable SEBI regulations, we have designated a Grievance Officer for addressing privacy-related concerns: